Client
Fontys University of Applied Sciences
Role
Creative Strategy, Content Creation, Video Editing & Presenting
Technologies
Adobe After Effects
Adobe Illustrator
Project Insight
Together with Daniel, I developed a creative campaign for Fontys University to encourage students to re-enroll on time. The goal was to raise awareness and ensure students could continue their studies without interruption — avoiding issues like losing access to Canvas or their student financing.
We created a social content strategy built around a relatable and humorous video series on Instagram, tailored to the student audience. I was responsible for the full process: concept development, scripting, content planning, filming, presenting on camera, and video editing. By speaking the language of the students, we turned a practical reminder into an engaging and shareable campaign.